Every country has its own set of customs and traditions. What may seem sane in one place might feel like an oddity in another. Even when it comes to beauty, people from different nations have their own perception of what it is or what it’s supposed to be. While some are obsessed with heavy makeup, others prefer showing off their natural beauty.
In celebration of 'World Beauty Day', we’re showcasing the epitome of beauty in each country. From chiselled faces in the US to dark kohled eyes in India, we’ve compiled a list of the most common makeup routines across the globe.
Beauty trends always keep changing in the US. Whether it’s bringing something back from the past like 80s’ makeup or taking us to the future with Space-Age makeup, the trends are never-ending. But in the past few years, it’s Kardashian culture that’s had a major influence on everyone's makeup choices.
Thanks to Kim K, today, every second person in the US sports a perfectly contoured face. Americans also love making a dramatic statement with their eyes. Eyeshadows in vibrant colours, metallic and glittery shades play an important role in their makeup routine along with voluminous lashes.
While the US is all about heavy makeup and contouring, people across the pond are fond of their highlighters. They love enhancing their beauty with bronzers as well as getting that illuminating glow by highlighting the high points of their face.
Kajal is a must in every Indian woman’s makeup drawer. It’s not uncommon to see many women defining their eyes with black kajal on their lower and upper lash lines. When it comes to their lips, for a very long time, women stuck to hues of brown, mauve and other darker tones. But today, urban Indian women are embracing brighter shades like reds, pinks and corals.
J-beauty is all about taking the minimalistic route. While Japanese women have always leaned towards clean beauty and the less is more approach, blush is that one makeup product that is a must-have for everyone. Thanks to the Harajuku community, achieving a doll-like complexion is still the most sought-after beauty trend. Since most women in this country already have unblemished dewy skin, all they need to do is add a rosy pink blush under their eyes to look like walking, talking, living dolls.
Currently, people all over the world are obsessed with South Korean beauty and fashion so their makeup trends come as no surprise. In this country, it’s all about small cherry lips, straight eyebrows, porcelain skin, bright blush and coloured eyeliners.
French women are all about flaunting their natural beauty. They love taking the ‘no-makeup’ makeup route and are the OG propagators of #iwokeuplikethis. In France, this look is known as ‘Jolie Laide’ which means “unconventional beauty.” A bit of primer and concealer is enough to make them feel confident in their own skin.
Brazilian beauty is all about looking sexy. Women in this country don’t follow the ‘pick one feature’ theory. They are all about highlighting their eyes and lips with bold colours. Bright matte lipstick shades are one of the most in-demand lipstick shades here.