The rise of the liquid lipsticks in India


Liquid lipsticks have taken over the world and we are glad! Every makeup brand is coming up with liquid lipsticks, be it absolute matte, creamy matte or semi matte. The combination of comfy liquid formula and matte texture has made these lipsticks hot sellers. So, what makes these lipsticks a hit and why are these on every girl’s wishlist and makeup kit? First of all, these liquid lipsticks come in a variety of colours- from trendy nudes to bold reds, romantic pinks and every possible rich, and sinful shade of plum, purple, maroon, marsala to unconventional blue, black, green and more. You name a shade, and there is one. The trendy colours glide on the lips like thick water, creating the illusion of fuller lips while feeling almost weightless.

This is the next reason for the popularity of liquid lipsticks, the quick drying light-as-air formula that gives full-coverage without feeling heavy on the pout. Imagine wearing your favourite lipstick shade without the stickiness, isn’t it the best feeling ever? Formulated to make your lips happy, the liquid lipsticks glide on effortlessly, drenching your pout in the most fascinating colours while giving full and complete coverage in just a few strokes. The applicator wand makes it easy to apply with precision and cover every nook and corner and curve. This makes it easy to define your lip, giving that pencil-point sharpness so that you look red-carpet ready always.

So, what is that one quality that we expect from our lippies? Intense pigmentation that lasts forever, now that is a dream come true for many of us as it eliminates the need of frequent touch ups. Most of the liquid lipsticks are rich, deeply pigmented and give an awesome colour payoff. Once dry, they stick to the lips and stay put even through sweat, humidity braving the daily wear and tear. You get glorious, opaque coverage that is long-wearing and comes in vivid colours that last through meals and binge drinking.

The main reasons that give liquid lipsticks an edge is the weightless feel and texture, rich pigmentation and durability. But these bad boys are also notorious for drying your lips out. Many liquid lipsticks settle in the cracks and lines of the lips after drying making them more prominent. These can also dry out the lips and feel tight dur to lack of moisturisation. So, it’s best to pick formulas that contain nourishing oils that don’t dry out the lips. Butter and cream formula liquid lipsticks are increasingly becoming popular as they give the best of everything, insane pigmentation, bright & bold shades and long wear ability minus the dryness.

MyGlamm’s Butterlicious Shea Butter Creamy Matte Lipsticks are enriched with Shea Butter and Jojoba oil that nourish the lips and keep them soft. The creamy texture of Butterlicious lipstick glides on the lips, giving a smooth application, which dries to a matte finish. The nourishing agents ensure that the colour won’t crack, crumble or flake, keeping the lips supple while delivering rich colour payoff.

Last but not the least, the liquid lipsticks are highly transfer-proof, making them a feasible option while traveling, for office and even for date nights (you get the drift!). Liquid lipsticks are an effortless shortcut to timeless glamour, that come in the most stunning spectrum of shades. There’s a shade for every woman and for every occasion, so you can look your best always. Go find yours!



  • Facebook
  • Twitter
  • Pinterest