At the POPxo HQ, we're guilty of swatching, swiping and even sniffing beauty products on a daily basis. So obviously, we pride ourselves in keeping up with all the latest skin, hair and makeup innovations, and at any given time, have a ready wishlist of products we'd like to try. Recently, we've seen a lot of cool Indian brands emerge in the beauty space and their formulations are at par with our internationally acclaimed holy grail products. If you're thinking of going the #VocalForLocal route, we suggest scrolling through and taking a look at some of the beauty brands that have a permanent spot in our beauty repertoire.
If you thought getting your hands on safe and eco-friendly Indian beauty products is a tough task, Earth Rhythm is here to prove you wrong. The beauty brand has a variety of products to offer (from skincare to makeup to haircare). Its number one rule? To be zero-waste, toxin-free with no compromises on quality.
Our pick: This gel-to-milk cleanser is packed with pumpkin enzymes that protect and cleanse skin, without stripping it dry of natural oils.
Arem Beauty is the brand you need to try if you're looking for makeup that is both clean, fuss-free and does what it claims. Founded by Mumbai-based makeup artist Reema Patil, this slow beauty brand is all about reducing the amount of waste generated and preserving our marine ecosystems.
Our pick: All the three highlighter shades that are formulated to suit Indian skin tones. But if we had to pick just one, we'd go for Tidal moon, a lovely icy pearlescent beige hue.
Formulated by some of the best cosmetic chemists in Europe, MyGlamm is a brand you cannot skip. The products are easy to use, pigmented and just what you need in your bag if you're someone who does their makeup on the go.
Our pick: The LIT Brow Definer Pencil will give your brows the right amount of natural definition, provided you go in lighthanded and draw in small strokes. Use the spoolie to brush your brows and you're ready!
When makeup maestro and owner of glazed, glowing skin Namrata Soni says she loves a skincare brand, we take note. Perenne is a clean, green beauty brand that focuses on using plant-derived actives to create top of the line, effective skincare formulations.
Our pick: This chamomile and lavender oil-infused serum that will instantly hydrate your skin and give it a glow. Use it under your foundation for a seamless finish!
The formulators at The Earth Collective were not playing when they launched the brand's hair masks. They leave your hair smoother than ever and are nasties and cruelty-free. The brand has a whole range of hair care products that are worth checking out if you're looking to make a switch to Indian haircare brands.
Our pick: The Earth Collective Traveller’s Spa is infused with coconut, almond and argan oil that will give the dullest of hair a glossy shine.
Which of these brands are you excited to try out?
Featured image: Instagram