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7 New & Exciting Beauty Brands That Launched In India in 2020 & Their Most Iconic Products


Back in the day, international makeup products weren't that easily available in the Indian market. To get our hands on them, some of us had to buy them from unauthorized sellers or ask our NRI friends to get them when they returned home. Thankfully, that has changed today. Almost every international beauty brand has launched online in India, and the products sold here are 100% genuine and authentic. Let's check them out, shall we?

7 New Beauty Brands That Launched In India This Year & Their Most Iconic Products

Ready to go on a shopping spree?

Charlotte Tilbury

UK-based label Charlotte Tilbury needs no introduction in the world of beauty. Officially launched in India in November 2020. Charlotte Tilbury beauty products are available online and at selected outlets - DLF Avenue In Delhi, Forum Courtyard, Kolkata and DLF The Chanakya. One of the hottest selling selling beauty products of this brand is Pillow Talk. It's a nude lipstick that's a bestseller and loved by beauty mavens from all over the globe!  

Too Faced Cosmetics

Before the pandemic hit India, Too Faced Cosmetics officially launched here in February 2020. This US-based, cruelty-free cosmetic brand proudly describes itself as "a serious makeup brand that knows how to have fun". The 'Better Than Sex' mascara and 'Born This Way' foundation are two of the most iconic products from Too Faced Cosmetics! Loved for their packaging, they also make great makeup products. 

Lime Crime

For those who relied on international websites to get their hands on this beauty brand's products, there's good news for you! They're now available in India. Lime Crime aka 'Makeup For Unicorns' is recognised for its bright, fun and holographic packaging. If you haven't tried Lime Crime products before, you should give their Velvetine Liquid Lipstick in the shade Lulu a shot! You'll surely get hooked on to it *Wink*

Becca Cosmetics

Born on Australian soil, Becca Cosmetics is loved for its highlighters and priming filters. One of the reasons why their makeup products shot to fame is because they provide the skin with a natural glowy finish. The brand takes its inspiration from the luminous beaches of the South Pacific, and it's only mission is to give it's wearer a lit-from-within glow. An iconic highlighter to pick up from Becca Cosmetics is the Champagne Pop Shimmering Skin Perfector Pressed Highlighter. It has a buttery, lightweight texture to it that glides on the skin with ease, giving it a glowy finish.


With Sulwhasoo available in India, you don't have to make a trip to South Korea anytime soon. This luxury skincare brand launched in India this year, and its aim is to spread its vision of ageless beauty in the Indian market. Sulwhasoo products may be expensive, but if you consider skincare to be an investment, this brand is perfect for you. Their concentrated Ginseng Renewing Cream and the Sulwhasoo First Care Activating Serum are two of their bestselling products.  


If you're a fan of Huda Beauty makeup products then we bet you'll love her skincare brand too. Wishful Skin was launched in February 2020 and it aims at rebooting one's skincare routine. According to Huda Kattan, the brand is a culmination of all the solutions to Huda's skincare wishes and the wishes of her beauty community. After launching the brand, Huda admits that she has never felt so comfortable in her skin. From all the wonderful products that this brand has to offer, give the 'Yo Glow Enzyme Scrub' a shot. Infused with papaya and pineapple enzymes, this scrub will give your skin a healthy glow. 

Finishing Touch Flawless

This product launched at a time when we needed it the most! Ever since the pandemic hit, most of us have put our trips to the salon on hold. While we struggle to do our own brows and remove facial hair at home, it would be a blessing to have a beauty hair removal tool that does the job painlessly. The next time that you remove your peach fuzz, make sure that you befriend this hair removal tool. 

Which of these beauty products have you already added to cart? We're pretty sure it's all of 'em!

Featured Image: Shutterstock


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